Advertising and promotions an IMC Perspective / (Record no. 24218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a22001577i 4500 |
| 001 - CONTROL NUMBER | |
| control field | SXC032387 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260819093913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260101s2009 ii 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KRU-A |
| Edition information | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kruthi Shah,Alan D'Souza |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotions an IMC Perspective / |
| Statement of responsibility, etc. | Kruthi Shah,Alan D'Souza |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Pvt. Ltd., New Delhi, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. ; |
| Dimensions | 22 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's College, Thumba - Library | St. Xavier's College, Thumba - Library | 19/08/2026 | 32387 | 658.8 KRU-A | 32387 | 19/08/2026 | 19/08/2026 | Books |