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Advertising and promotions an IMC Perspective /

Kruthi Shah,Alan D'Souza

Advertising and promotions an IMC Perspective / Kruthi Shah,Alan D'Souza - Tata McGraw Hill Education Pvt. Ltd., New Delhi, 2009 - p. ; 22 cm.

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 KRU-A

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