000 00493nam a22001577i 4500
001 SXC032387
005 20260819093913.0
008 260101s2009 ii 000 0 eng d
082 _a658.8 KRU-A
_222
100 _aKruthi Shah,Alan D'Souza
245 1 0 _aAdvertising and promotions an IMC Perspective /
_cKruthi Shah,Alan D'Souza
260 _a
_bTata McGraw Hill Education Pvt. Ltd., New Delhi,
_c2009
300 _ap. ;
_c22 cm.
650 0 _aMarketing management
999 _c24218
_d24218