TY  - BOOK
AU  - Kruthi Shah,Alan D'Souza
TI  - Advertising and promotions an IMC Perspective
U1  - 658.8 KRU-A 22
PY  - 2009///
CY  - 
PB  - Tata McGraw Hill Education Pvt. Ltd., New Delhi
KW  - Marketing management
ER  -