Kruthi Shah,Alan D'Souza <br/><br/>
Advertising and promotions an IMC Perspective / 
Kruthi Shah,Alan D'Souza 
 -  Tata McGraw Hill Education Pvt. Ltd., New Delhi,  2009 
 - p. ;  22 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KRU-A