Mathur, B L <br/><br/>
Masterpieces of management thought: Marketing management, Vol. 4 / 
Mathur, B L 
 -  Arihant Publishing house, Jaipur,  2010 
 - p. ;  22 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658 MAT-M4