TY  - BOOK
AU  - Wells, William; Moriarty, Sandra, et.al
TI  - Advertising principles and practice
U1  - MAL 659.1 WEL-A7 22
PY  - 2007///
CY  - 
PB  - D B Taraporevala Sons & Co., Bombay
KW  - Advertising management
ER  -