Wells, William; Moriarty, Sandra, et.al <br/><br/>
Advertising principles and practice / 
Wells, William; Moriarty, Sandra, et.al 
 - 7 ed. 
 -  D B Taraporevala Sons & Co., Bombay,  2007 
 - p. ;  22 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>MAL 659.1 WEL-A7