Manendra Mohan <br/><br/>
Advertising management: Concepts and cases / 
Manendra Mohan 
 -  TATA McGraw-Hill Publishing Company Ltd., New Delhi,  2007 
 - p. ;  22 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1 MAN-A