McQuail, Denis <br/><br/>
McQuail's mass communication theory / 
McQuail, Denis 
 - 5 ed. 
 -  Vistaar Publications, New Delhi,  2005 
 - p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9781412903714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication & Mass media
<br/><br/><label>Dewey Class. No.: </label>MAL 302.23 MCQ.D-M5