Chunawalla, S A; Sethia, K C <br/><br/>
Foundations of advertising: Theory and practice / 
Chunawalla, S A; Sethia, K C 
 - 6 ed. 
 -  Himalaya Publishing House, Allahabad,  2006 
 - p. ;  22 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1 CHU-F6