Mathur, U C <br/><br/>
Advertising management / 
Mathur, U C 
 -  New Age International (P) Ltd. Publishers, New Delhi,  2002 
 - p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780195678437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1 MAT-A