TY  - BOOK
AU  - Etzel, Michael J, et al.
TI  - Marketing
SN  - 9780073101200
U1  - 658.8 ETZ-M13 22
PY  - 2005///
CY  - 
PB  - Tata McGraw Hill Education Pvt. Ltd., New Delhi
KW  - Marketing management
ER  -