Etzel, Michael J, et al. <br/><br/>
Marketing / 
Etzel, Michael J, et al. 
 - 13 ed. 
 -  Tata McGraw Hill Education Pvt. Ltd., New Delhi,  2005 
 - p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780073101200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ-M13