Pillai, R S N; Bagavathi <br/><br/>
Modern marketing: Principles and practices / 
Pillai, R S N; Bagavathi 
 - 3 ed. 
 -  S Chand & Co. Ltd., New Delhi,  2004 
 - p. ;  22 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 PIL-M3