Arens, William F <br/><br/>
Contemporary advertising / 
Arens, William F 
 - 5 ed. 
 -  Irwin, Boston,  1994 
 - p. ;  22 cm. 
<br/><br/><label>ISBN: </label>025613412X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>R 659.1 ARE-C5