TY  - BOOK
AU  - Subroto Sengupta
TI  - Brand positioning
SN  - 9780070581593
U1  - 658.8 SUB-B 22
PY  - 1998///
CY  - 
PB  - Tata McGraw Hill Education Pvt. Ltd., New Delhi
KW  - Marketing management
ER  -