00418nam a22001457i 4500001001000000005001700010008004100027082002000068100002100088245004200109260006100151300001700212650002500229020001800254SXC02439620260819093744.0260101s1998    ii            000 0 eng d  a658.8 SUB-B222  aSubroto Sengupta10aBrand positioning /cSubroto Sengupta  abTata McGraw Hill Education Pvt. Ltd., New Delhi,c1998  ap. ;c22 cm. 0aMarketing management  a9780070581593