Subroto Sengupta <br/><br/>
Brand positioning / 
Subroto Sengupta 
 -  Tata McGraw Hill Education Pvt. Ltd., New Delhi,  1998 
 - p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 SUB-B