Skinner, Steven J <br/><br/>
Marketing / 
Skinner, Steven J 
 - 2 ed. 
 -  Houghton Mifflin Co., Boston,  1998 
 - p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780023502514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 SKI-M2