TY  - BOOK
AU  - Aaker, David A; Myers, John G
TI  - Advertising management
SN  - 9780074517802
U1  - 659.1 AAK-A3 22
PY  - 1989///
CY  - 
PB  - Prentice-Hall of India Pvt Ltd, New Delhi
KW  - Advertising management
ER  -