Aaker, David A; Myers, John G <br/><br/>
Advertising management / 
Aaker, David A; Myers, John G 
 - 3 ed. 
 -  Prentice-Hall of India Pvt Ltd, New Delhi,  1989 
 - p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1 AAK-A3