TY  - BOOK
AU  - Schiffman, Leon G; Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 9780070743854
U1  - 658.8342 SCH-C3 22
PY  - 1988///
CY  - 
PB  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - Consumer behaviour; Marketing management
ER  -