TY  - BOOK
AU  - Bennett, Peter D; Kassarjian, Harold H
TI  - Consumer behavior
SN  - 9780070743854
U1  - 658.8342 BEN-C 22
PY  - 1987///
CY  - 
PB  - Prentice - Hall of India Pvt. Ltd., New Delhi
KW  - Consumer behaviour; Marketing management
ER  -