TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 0137017316
U1  - 658.8 KOT-P2 22
PY  - 1985///
CY  - 
PB  - Prentice - Hall of India, Pvt. ltd., New Delh
KW  - Marketing management
ER  -