Davar, Rustom S, et al. <br/><br/>
Modern marketing management / 
Davar, Rustom S, et al. 
 - 6 ed. 
 -  Progressive Corporation, Bombay,  1982 
 - p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780394324890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 DAV-M6