Advertising management: Concepts and cases / Manendra Mohan
Material type:
TextPublication details: TATA McGraw-Hill Publishing Company Ltd., New Delhi, 2007Description: p. ; 22 cmSubject(s): DDC classification: - 659.1 MAN-A 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | St. Xavier's College, Thumba - Library | 659.1 MAN-A (Browse shelf(Opens below)) | Available | 29311 |
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| 659.1 CHU-I Introduction to advertising and marketing research / | 659.1 HAR-D Display staging for amateurs / | 659.1 JET-A Advertising management / | 659.1 MAN-A Advertising management: Concepts and cases / | 659.1 MAT-A Advertising management / | 659.1 OGI-O Ogilvy on advertising / | 659.1 RAT-A Advertising management / |
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