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Foundations of advertising: Theory and practice /

Chunawalla, S A; Sethia, K C

Foundations of advertising: Theory and practice / Chunawalla, S A; Sethia, K C - 6 ed. - Himalaya Publishing House, Allahabad, 2006 - p. ; 22 cm.

Subjects--Topical Terms:
Advertising management

Dewey Class. No.: 659.1 CHU-F6

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