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Modern marketing: Principles and practices /

Pillai, R S N; Bagavathi

Modern marketing: Principles and practices / Pillai, R S N; Bagavathi - 3 ed. - S Chand & Co. Ltd., New Delhi, 2004 - p. ; 22 cm.

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 PIL-M3

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