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Consumer behavior /

Bennett, Peter D; Kassarjian, Harold H

Consumer behavior / Bennett, Peter D; Kassarjian, Harold H - Prentice - Hall of India Pvt. Ltd., New Delhi, 1987 - p. ; 22 cm.

ISBN: 9780070743854

Subjects--Topical Terms:
Consumer behaviour; Marketing management

Dewey Class. No.: 658.8342 BEN-C

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